Lucy Edwards - Freelance 3D Visualiser/artist

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Why use 3D?

Computer Generated Imagery (CGI) has been slowly growing in popularity over the last 20 years. Most TV and films will utilise some sort of CGI whether it be full animation or matte painting backgrounds. It's got so realistic that the viewer is now largely unaware that CGI has even been incorporated.

The computer games industry now makes more money annually than Hollywood films ( and the technology just keeps getting better and better. I remember playing the computer game 'Tennis' in the 80's on an old Amstrad 464 and getting totally hooked, perhaps that is why I have followed a career within the 3D industry.

I've been using 3D software for 15 years now, I started in 1999 as a multi-media designer working in the military industry. The software back then was called 3D-Studio Max 2.5. I made images (both animated and still) for online training documents. I worked in this industry for 7 years before I felt I needed a change and was lucky to get offered a job working for a small but forward thinking company in Bristol. I now work as an 3D Architectural Visualiser.

Most architects, developers and estate agents will agree that using CGI as a means to visualise their development is both cost effective and insightful. It can be difficult for someone to imagine what the un-built house will look like when it is finished and so getting a photo-realistic image of the finished property helps to market and ultimately sell the building.

How does it work?

I work closely with the client to get an idea of the space and what its USP is, this is usually done either face-to-face or over the phone.  I will then build the model using the supplied CAD drawings and create the landscape as requested. The lighting and materials can be constantly changed so there is much flexibility. Once this has been decided I will create an image or animation (draft 1) for the client to critique. There are three stages for amendments and then I will supply a high resolution image for you to place into your marketing strategy.

If you have any more questions then please don't hesitate to contact me.

Lucy Edwards
3d Architectural Visualiser / CGI Artist